You need to market yourself in the job market just as you would sell products or services in the B2B market.

Unless you are an ultra-mega-super-rare individual torn apart by demand, you will likely have to take the initiative yourself.

In B2B sales, the key is networking, the ability to open the right doors, build long-term relationships, demonstrate flexibility, seek compromises, show perseverance and patience, be consistent, and aim for mutual benefits.

Advertising doesn’t work well in B2B; you cannot build a business solely on incoming calls.

You need to make the calls yourself, be prepared for rejections or to be invited to participate in a tender.

All this requires effort, patience, and long-term motivation to succeed.
The job market operates by the same rules as any other market: supply and demand, competition, highs and lows.

Think of yourself as a product, as a complex service. Consider employers as your clients.

What makes you better, more useful, more promising than other market participants?
You must understand this and sell that knowledge!