Here’s why people really come here.

The vast majority aren’t selling anything, although it sometimes feels like every other person here is a coach or mentor, which isn’t surprising because such professionals need to constantly remind others of their presence and continually broadcast their existence.

In reality, most users are engaged in mundane tasks - finding a job, finding a candidate, finding the right contacts.
And this also requires the right approach. Let’s talk about the user profile.

An attractive profile is crucial.

Especially if it's empty - it immediately suggests that something is off.

But let's be honest, have all the recent updates on LinkedIn, the sophisticated features, and flashy visual effects truly changed how we perceive a profile? If anything, it’s become more cluttered!

Let's break it down. "Top Voice"? Oh yes, it sounds prestigious. But do you really think it’s about genuine recognition of merit?

No, friends, it’s just a way to keep us more glued to the platform and, of course, to view ads.

It’s a classic marketing move.

Look, it’s not about how many features you’ve added to your profile.
The most important aspect is the content. Clear, concise, and useful. Not shiny badges and endless "current" updates.

So, focus on sharing something genuinely valuable.
After all, people come here not for glitzy decorations but for useful information and valuable connections.

And yes, don’t forget about engagement. No, not just mindlessly liking everything or adding everyone as a friend.

Real participation in discussions, publishing useful articles, and commenting - these are what truly work and attract the "right" kind of attention.

So, leave those holiday lights for festive occasions. On LinkedIn, substance matters more than decoration.